The Certificate IV in Marketing and Communication (BSB40820) is designed for individuals who want to build practical skills in marketing, customer engagement, and communication. This nationally recognised qualification equips students with the ability to analyse consumer behaviour, implement marketing activities, prepare complex documents, and develop strategies for digital and traditional media.
Graduates will be prepared for roles in marketing support, advertising, public relations, or communication across a wide range of industries.
Who Should Enrol
This qualification is suited to people who:
want to begin or advance a career in marketing, advertising, or communications,
are currently working in a marketing or customer service role and want to formalise their skills,
want to gain knowledge in social media and digital marketing strategies, or
are seeking a pathway into higher-level marketing or business management qualifications.
Units of Competency
Students must complete 12 units of competency, consisting of 6 core units and 6 elective units.
Core Units
BSBCMM411 – Make presentations
BSBCRT412 – Articulate, present and debate ideas
BSBMKG433 – Undertake marketing activities
BSBMKG435 – Analyse consumer behaviour
BSBMKG439 – Develop and apply knowledge of communications industry
BSBWRT411 – Write complex documents
Elective Units(delivered by our RTO)
BSBCRT413 – Collaborate in creative processes
BSBMKG431 – Assess marketing opportunities
BSBMKG434 – Promote products and services
BSBMKG440 – Apply marketing communication across a convergent industry
BSBTEC303 – Create electronic presentations
SIRXMKT006 – Develop a social media strategy
Course Delivery
This qualification is delivered through a flexible approach to suit different learner needs:
Face-to-face training in a classroom setting,
Blended delivery using virtual Zoom classrooms combined with in-person support, and/or
Online delivery with access to digital resources and trainer support.
All training includes a mixture of theory and practical components, supported by qualified trainers and individual learning assistance where required.
Learning Outcomes
On successful completion of this qualification, students will be able to:
Research, develop, and implement marketing activities.
Analyse consumer behaviour to inform marketing strategies.
Write complex documents and deliver professional presentations.
Apply effective communication in marketing and workplace settings.
Develop and implement social media and digital marketing strategies.
Collaborate in creative processes to promote products and services.
Apply marketing communications across convergent industries.
Certification
Students who successfully complete this course will be awarded the BSB40820 Certificate IV in Marketing and Communication, a nationally recognised qualification under the Australian Qualifications Framework (AQF).
Upcoming Programs
There are currently no openings available for this course.
Overview
Name : Certificate IV in Marketing and Communication
Type : Program
Duration :
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