| START YOUR SOCIAL MEDIA MARKETING COURSE ONLINE AUSTRALIA — NATIONALLY RECOGNISED TRAINING TODAY NCVE's Social Media & Marketing Essentials is a nationally recognised digital marketing short course delivered 100% online across Australia. In six weeks, you'll develop a real social media strategy, learn how to promote products and services, and produce professional written content — earning a nationally recognised Statement of Attainment along the way. Enrol today for just $370 with no workplace placement required. This online social media marketing course is built around doing, not just reading. You'll create an actual social media strategy for a simulated business, plan a promotional campaign, and build a portfolio of marketing work you can show to employers. These are the exact skills businesses across Australia are hiring for right now. WHAT YOU'LL LEARN IN THIS SOCIAL MEDIA & DIGITAL MARKETING SHORT COURSE
You'll learn how to develop a complete social media strategy — identifying target audiences, selecting the right platforms, setting measurable objectives, and planning content that drives engagement. This is the unit (SIRXMKT006) that sits inside the Certificate IV in Marketing and Communication (BSB40820), giving you nationally recognised digital marketing credentials that employers in every sector recognise.Promoting products and services is covered through both traditional and digital channels, using the marketing principles that underpin the Certificate IV in Marketing and Communication. Written communication skills are developed throughout — from social media copy and captions to formal marketing briefs. Strong writing is the single most transferable skill in marketing, and this course builds it from day one. WHO IS THIS COURSE FOR?
This online social media marketing course is ideal for job seekers targeting marketing assistant, content creator, digital marketing coordinator, retail marketing, or social media roles. It's also a strong choice for anyone running or thinking about starting a small business who needs practical digital marketing skills they can apply straight away.No prior marketing experience is required. If you're registered with an Employment Services provider — Workforce Australia, APM, atWork Australia, or similar — this course can count toward your activity plan. Units provide direct credit toward the Certificate IV in Marketing and Communication (BSB40820) and the Certificate IV in Entrepreneurship and New Business (BSB40320). HOW THE COURSE IS DELIVERED
The Social Media & Marketing Essentials course is delivered 100% online with trainer support, across six weeks from anywhere in Australia. All assessment is project-based — you develop a real social media strategy and promotional plan for a simulated business. Study on your own schedule, with trainer support throughout. No workplace placement required.
WHY CHOOSE NATIONAL COLLEGE OF VOCATIONAL EDUCATION (NCVE) FOR YOUR MARKETING AND DIGITAL TRAINING?
NCVE's marketing trainers bring real industry experience into every session, and our project-based approach means you graduate with actual marketing work samples — not just a certificate. Whether you're entering the workforce or building your own brand, NCVE's nationally recognised online marketing training gives you skills that are immediately applicable in the Australian digital landscape.
WHAT YOU'LL RECEIVE
Upon successful completion of this social media marketing course, you'll earn a nationally recognised Statement of Attainment covering three units of competency — valid Australia-wide and recognised by employers and further education providers. Units provide direct credit toward the Certificate IV in Marketing and Communication (BSB40820) and the Certificate IV in Entrepreneurship and New Business (BSB40320). Every NCVE short course includes free access to Thrive — our Personal Wellbeing non-vocational program. Thrive produces a Personal Wellbeing Plan, a Stressor Audit, and a Progress Reflection that your Employment Services provider can use as evidence toward a non-vocational progress payment under the Employment Services Deed.
COURSE UNITS
This digital marketing short course covers three nationally recognised units of competency — SIRXMKT006: Develop a Social Media Strategy, BSBMKG434: Promote Products and Services, and BSBWRT311: Write Simple Documents. Full unit details are available on training.gov.au.
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OVERVIEW
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| Name | Start Date | End Date | ||
| Social Media & Marketing Essentials - Including Thrive NCVE's Personal Wellbeing Program | 31/12/2026 | 31/12/2028 |
Our social media marketing course online teaches you to plan a social media strategy, promote products and services, and create content that drives results. Perfect for small business owners, job seekers and anyone wanting in-demand digital skills. Study fully online at your own pace, finish in around six weeks, and earn a nationally recognised Statement of Attainment — no workplace placement required. From $370 with flexible payment plans (Afterpay & ZipPay).
This course delivers the following three units:
These units provide direct credit toward the Certificate IV in Marketing and Communication (BSB40820) and the Certificate III in Business (BSB30120).
Every enrolment includes free access to Thrive, our online personal wellbeing and resilience program — practical tools to manage stress, beat fatigue and build healthy daily habits. Thrive is a complementary, non-accredited program (it does not form part of your nationally recognised Statement of Attainment).
Small business owners and side-hustlers wanting to market themselves, plus job seekers and career changers chasing in-demand digital marketing skills. No prior experience or qualifications needed. Start anytime.
This course is delivered 100% online and self-paced, so you can study from anywhere in Australia. Prefer in-person support? We also run courses at our NSW locations including Batemans Bay, Nowra, Goulburn, Wollongong, Campbelltown, Mount Druitt and Parramatta — just ask our team.
A nationally recognised Statement of Attainment, plus credit toward a full qualification. You’ll need a free Unique Student Identifier (USI) and valid photo ID to enrol. Ready for the full qualification? Step up to our Certificate IV in Marketing and Communication (BSB40820).
What units will I study?
Three nationally recognised units: SIRXMKT006 Develop a social media strategy, BSBMKG434 Promote products and services, and BSBWRT311 Write simple documents. You also get free access to our Thrive wellbeing program.
How much does it cost, and what’s included?
$370. That covers all three nationally recognised units, your trainer, and free access to our Thrive wellbeing program, which sells on its own for $270. Afterpay and ZipPay are available. There’s nothing added at the end.
Can I start today?
Yes. This is a rolling-start course, so there are no intake dates and no waiting for a term to begin — you enrol and you start. Most students finish in about six weeks, but it’s self-paced, so you set the speed.
Is a short course actually worth anything on its own?
These are three nationally recognised units, not a certificate of attendance. You finish with a statement of attainment naming SIRXMKT006, BSBMKG434 and BSBWRT311 — recognised by employers Australia-wide and by any RTO. That’s the difference between this and the $49 online marketing courses: those give you a PDF, this goes on your training record permanently.
Do I get a real trainer, or a chatbot?
A named trainer with marketing experience, even on a short course. You can phone them or book a one-to-one video session — no helpdesk queue, and no AI marking your assessments.
Is this good for my own business?
Absolutely — it’s ideal for small business owners who want to market their products and services on social media.
Does it count toward a full qualification?
Yes. All three units credit toward the Certificate IV in Marketing and Communication (BSB40820), and they also carry into the Certificate III in Business (BSB30120). Because those qualifications are priced per unit, credit transfer means you pay less for the full course later — so $370 spent here isn’t $370 wasted if you decide to keep going. Send us your statement of attainment when you enrol and we’ll tell you exactly what carries across.
What do I need to enrol?
A USI — a free Unique Student Identifier, get one here — and photo ID. No prior qualifications and no experience required. It’s delivered 100% online, so you can study from anywhere in Australia.
✓ NAME : SOCIAL MEDIA & MARKETING ESSENTIALS
✓ TYPE : PROGRAM
✓ DURATION : 6 Weeks
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